ZWIFT ANNOUNCED AS OFFICIAL TRAINING PARTNER OF L’ETAPE DU TOUR
Today’s big news out is that Zwift has been announced as the Official Training Partner of A.S.O.’s L’Etape du Tour, meaning Zwift will deliver the official training plans for 2019. The training plans will be developed by Zwift’s coach Kevin Poulton, coach to Paris-Roubaix winner (and keen Zwifter) Matthew Hayman.
TRAINING CLUB DETAILS
Zwift will be rolling out the L’Etape du Tour Training Club which will be capped 30,000 members. Following a similar model to that used for the Zwift’s Academies, the aim will be to create a training community of Zwifters who share the same goals, further aiding motivation to train. Those enrolled in the L’Etape du Tour Training Club will be able to track their progress and unlock unique in-game items as they advance, helping keep motivation high and ensuring they reach July in peak form.
Training club members will follow a structured workout plan while also participating in a series of Group Workouts. The Zwift L’Etape du Tour training programs will commence later this year.
per chi fosse interessato: https://zwiftinsider.com/letape-announcement/
dal canto mio spero facciano qualcosa di simile per qualche evento di triathlon. non sono un amante delle spese di marketing come questa ma è una aggiunta che a tantissimi piacerà
Today’s big news out is that Zwift has been announced as the Official Training Partner of A.S.O.’s L’Etape du Tour, meaning Zwift will deliver the official training plans for 2019. The training plans will be developed by Zwift’s coach Kevin Poulton, coach to Paris-Roubaix winner (and keen Zwifter) Matthew Hayman.
TRAINING CLUB DETAILS
Zwift will be rolling out the L’Etape du Tour Training Club which will be capped 30,000 members. Following a similar model to that used for the Zwift’s Academies, the aim will be to create a training community of Zwifters who share the same goals, further aiding motivation to train. Those enrolled in the L’Etape du Tour Training Club will be able to track their progress and unlock unique in-game items as they advance, helping keep motivation high and ensuring they reach July in peak form.
Training club members will follow a structured workout plan while also participating in a series of Group Workouts. The Zwift L’Etape du Tour training programs will commence later this year.
per chi fosse interessato: https://zwiftinsider.com/letape-announcement/
dal canto mio spero facciano qualcosa di simile per qualche evento di triathlon. non sono un amante delle spese di marketing come questa ma è una aggiunta che a tantissimi piacerà